PlumValet Launch in New York

Sunday February 15th, Madison Square Garden, New York City.  The end of the NBA All-Star game weekend.  It is also the day that ParkJockey has chosen to launch PlumValet, its valet parking service, in New York.  What a challenge for a launch: 8 professional valets from our partner, Elegant Valet, 30 reserved parking spots at a Rapid Park nearby, the lowest temperatures in 20 years, and a lot of traffic!  But the team is ready.  As soon as the first car arrives everything kicks in:

– “Thanks for using PlumValet, my name is Carlos I will look after your vehicle”

– “Use our app to request your car back, please give us 15 min notice”

– “Thank you for using PlumValet.  Sign up on PlumValet.com and get your next booking free”

The launch is a success.  The users are delighted, they could stop right in front of the Arena and avoid the freezing windchill.  All cars were returned safely and there was no need to use our $2 million insurance policy.

We are really proud that all our users trusted us with their cars.  That you drop off a brand new Porsche Carrera 4S or a 2005 Toyota Camry, we understand that your car is special to you and therefore it has to be special to our team.

Let us park you next time you are in town and enjoy life more!

Follow @PlumValet on Twitter.

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ParkJockey CEO at Florida Venture Capital Conference 2015

As a way to spark innovation and link professionals together, the Florida Venture Forum hosted their annual capital conference showcasing 20-25 of Florida’s most rapidly growing start-ups. Each start-up had the opportunity to present to an audience of angel investors, venture capitalists, and industry professionals. The two day networking event consisted of various panels discussing perspectives on the landscapes of investing, fundraising, and developing strategic operations. The company exhibitions ranged across industries from retractable golf clubs, to payment processing apps, to cutting edge healthcare technologies, and to other market disrupting entities. ParkJockey was honored to present at the largest capital conference in the state of Florida. The opportunity increased ParkJockey’s exposure within Florida’s start-up ecosystem as well providing several prospective investors and customers. The event was covered in several local publications, including The Miami Herald.

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The New Year in New York

2As the holiday festivities finish up and 2014 draws to a close, there is one more grand celebration that brings people into New York City for the New Year: the dropping of the New Year’s Eve ball in Times Square.  Come on down This annual tradition began in 1907-1908, when New York Times’ owner, Alfred Ochs, threw a new year’s eve party of massive proportions.  It was his way of bringing people up from Brooklyn and lower Manhattan to what was then Longacre Square. The party began with a street festival that lasted all day. Once it was dark, fireworks were set off, and the ball was dropped for the first time. It was an instant success that suddenly became a New Year’s tradition. Before that, people had gathered at Trinity Wall Street Church, awaiting the bells to chime that would “Ring out the old year, and ring in the new year.” But given the drunken and raucous behavior of the celebrants, the church was glad to hand over the New Year’s celebration to the New York Times.

According to The New Yorker, the origin of using “time balls” to mark a point in time goes back to the early 1800s, when Captain Robert Wauchope thought of the idea of having naval observatories use visual signals to help ships recalibrate their chronometers. Chronometers were clocks used on ships to help approximate distance traveled over time. Although the time balls were ultimately believed impractical due to low visibility, the time ball became a more popular tradition inland. Alfred Ochs had Artkraft Strauss construct a time ball for One Times Square, which, at the time, was the tallest building in New York. But instead of dropping it every day at noon as other time balls had been used for, they just dropped it the once at midnight to celebrate the New Year.

There were only two years that the ball did not drop: 1942 and 1943. During the war, New Yorkers maintained a “dimout” procedure to prevent German submarines from seeing the shore to attack it.  In those two years, the congregated people had a moment of silence and then rang bells in the old tradition.

According to Times Square New York, there have been 7 incarnations of the time ball. The first had one hundred 25-watt light bulbs, was 5 feet in diameter and weighed 700 pounds. The current incarnation has 32,256 Philips Luxeon LEDs, is twelve feet in diameter, weighs nearly 6 tons, and can create a kaleidoscope of colors to entrance and excite.

So come to Time’s Square and see what the time ball will look like this year given its immense possibilities, and bring in the new year right with the roughly one billion people that come to Time’s Square or tune in on their television. But make sure to book your parking ahead of time, as it will be almost impossible to find parking within Manhattan on the night of the event. ABM Parking Services is now partnering with ParkJockey to provide locations right in the heart of Midtown, just a few steps away from the Museum of Modern Art. And spaces this good will not last long. ParkJockey also has garages available all throughout the Upper East and West sides as well as lower Manhattan. So book your parking for New Year’s now! Wherever you need to go, ParkJockey has you covered!

Sign up now and use the promo code “NEWYEAR”, and new users will receive a discount on your next booking. But act quickly because once the ball drops, so does the promotion!

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Rockefeller Center Tree Lighting

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With all of the shows, musical performances, and holiday events happening all over town in December, it is tough to choose what to go see and it is simply impossible to see everything. However, there are a few holiday traditions in New York that are easy to schedule and don’t even require a ticket to visit.

One such tradition is the lighting of the Rockefeller Center Christmas Tree. The tree lighting has been a nationally televised event for years and has drawn people from all over the world.  According to the Rockefeller Center, this tradition was started in December 1931 when a team of demolition workers at the Rockefeller Center construction site pooled their money together to buy a Christmas tree. It was a mere 20 feet high, nothing compared to the 67-100 feet high trees used today, but during the depression, this tree embodied the hope and determination of an impoverished people. Two years later, after the opening of the Rockefeller Plaza in 1933, the lighting of the tree became an official holiday ceremony.

In following years, multiple trees were erected within a holiday season to commemorate specific events. For example, in 1936, to commemorate the opening of the Rockefeller Center skating rink, two trees were erected and lit for the ceremony. In 1942, to commemorate the war effort, three trees were erected trimmed in red, white, and blue. And in 1945, six ultraviolet light projectors were used to make the tree that year considerably brighter to make up for the years during the war when the tree couldn’t be lit.

In 1951, the tree lighting became nationally televised on NBC as part of The Kate Smith Show. Following years saw other hosts like Howdy Doody from 1953-1955, Barbara Walters, Bob Hope, Lily Tomlin, and Liza Minnelli.

The tree selected each year comes from different places all over the United States. It has been adorned with everything from tin cans and scrap paper, to aluminum and lights of every size and shape. And every year, there is a new star to bring the ceremony to light. Although the ceremony begins on December 3rd, you can still see the tree lit every evening until January 6th.

So make a trip to the Rockefeller Center, see the tree lighting that has become a national event year after year, and make sure to book your parking early with ParkJockey! We have locations near Rockefeller Center in Midtown, as well as the Upper East Side, NoHo, and all throughout New York City. Wherever you need to go, ParkJockey has you covered!

Sign up now and use the promo code “TREES”, and new users will receive a discount on your next booking. But act quickly, just as the holiday tree will have to come down, so will this promotion!

 

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The Nutcracker Ballet

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As New York City gears up the holiday festivities, one of the oldest and most treasured holiday traditions is the yearly performance of the The Nutcracker Ballet. Be it young children in their first dance to the music of Tchaikovsky, or professional ballet companies practicing tirelessly to bring new energy to such a familiar classic, no holiday season is complete without seeing a performance of the ballet.

Most are familiar with the story of the ballet: a girl receives a nutcracker for Christmas and gets drawn into a magical world of love and brave nutcrackers fighting the Mouse King. The story of the Nutcracker was originally based on E.T.A. Hoffmann’s tale, The Nutcracker and the Mouse King. Alexandre Dumas Père wrote an adaptation titled The Tale of the Nutcracker, and Marius Petipa simplified the adaption and choreographed it for the ballet with music set by Pyotr Ilyich Tchaikovsky. According to the Moscow Ballet, the director of Moscow’s Imperial Theatres, Ivan Vsevolozhsky, commissioned the ballet in 1891. In 1892, a week before Christmas, the ballet was premiered.

According to the National Post, although Czar Alexander III thoroughly enjoying the ballet, the critics and audience found the choreography confusing. Despite the negative reviews, everyone loved the music, so the ballet toured the world using different choreographies. It first reached the United States in 1944, landing in San Fransisco.

It wasn’t until George Balanchine choreographed the ballet for the New York City Ballet in 1954 that the Christmas Ballet as we know it began to unfold. From that point on, everyone followed Balanchine’s choreography and the ballet became a mainstay of Christmas and of New York City.

Whether you are seeing your child’s first performance of the ballet at their school, or taking a trip to the Lincoln Center to see the New York City Ballet bring Balanchine’s and Tchaikovsky’s brilliance to life, remove the stress of parking and book with ParkJockey. We have locations throughout the Upper West Side, Midtown, and all throughout New York City. Wherever your travels take you, ParkJockey’s got you covered!

Sign up now and use the promo code “BALLETS”, and new users will receive a $5 credit towards your next booking. But act quickly, just as Christmas will end, so will this promotion!

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The Radio City Christmas Spectacular

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With Thanksgiving and its festivities coming to a close this week, everyone is moving their attention to the coming holiday season. Throughout New York City, stores are putting up holiday window displays, soon Rockefeller Center will have its annual Christmas Tree lighting ceremony, and Bryant Park is opening its ice rink.

But nothing really brings in the holiday spirit quite like the Radio City Christmas Spectacular, starring the Rockettes.

The Radio City Christmas Spectacular takes place in the beautiful Radio City Music Hall at 6th Avenue and 50th Street. The building was constructed in 1929 with funding support from John D. Rockefeller, Jr. and the Radio Corporation of America. After construction was completed, S.L. “Roxy” Rothafel was brought on as impresario of the Music Hall.  Roxy developed a reputation as a theatrical genius by combining vaudeville, movies, and razzle-dazzle décor to revive struggling theaters in the wake of the stock market crash.

The legend of the Rockettes began in 1925 with a group called the “Missouri Rockets”.  They had been tapping and making high kicks since 1925 under the direction of Russell Markert. The Missouri Rockets were invited by Roxy Rothafel to perform at Radio City’s opening night on December 27th, 1932, using the name the “Roxyettes.” They were one of 17 diverse acts including the Flying Wallendas, Ray Bolger, and Martha Graham.  Despite the competition, they were invited back the following year to headline and were renamed the “Rockettes.” In the 80 years since then, the Radio City Christmas Spectacular has become the #1 holiday production in America. It has toured 74 different cities outside of New York, such as Nashville, Chicago, Dallas, and St. Louis. However, its home will always be the Radio City Music Hall.

So come into the city and see the show that truly celebrates the holiday season in style. Performances run throughout the month of December. And when you plan your trip to see this spectacular show, make sure to book with ParkJockey so you don’t find yourself missing everything because you can’t find parking. We have locations all over New York City, from Midtown, to the Upper East Side, to SoHo, and the financial district. Wherever your travels take you, ParkJockey’s got you covered.

Book now using the promo code “ROCKETTES” and get a discount off your next booking.

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After Macy’s Thanksgiving Day Parade: Black Friday

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Since we visited the history of the Thanksgiving Day Parade last week, it is only fitting that we give the history of the second scariest day of the year (just below Halloween): Black Friday. The Macy’s Thanksgiving Day Parade and Black Friday are intrinsically linked. According to blackfriday.com, ever since the first Macy’s Thanksgiving Day Parade in 1924, “the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday shopping season.”

There is some disagreement as to the origin of the term, “Black Friday.” The term was most likely first coined in the 1960s by police officers in Philadelphia to describe the mess associated with congested streets filled with heavy pedestrian and vehicle traffic. According to Ben Zimmer’s article “The Origins of ‘Black Friday,’” Philadelphia merchants initially detested the label because of its association with the stock market crisis of 1869. Merchants were worried that customers would have been scared off by the ominous title, preferring to call it “Big Friday.” However, the name “Black Friday” also had another meaning, and that is referring to stores moving from the “red” to the “black.” When accounting records were kept by hand, red indicated a loss, and black indicated a profit. So, despite objections, because of the alternate association, and continued use of the term by the press, the name remained.

In recent years, it has developed more of a negative connotation, with people aggressively waiting hours in lines to be the first to get the specials. But that does not change the fact that everyone agrees Black Friday is the best time to get your Christmas shopping done. You get the best deals you will be able to find all year, and you have all day to visit the stores and find the deals right for you. So brave the crowds and make sure you get out and grab some special deals!

But don’t get stuck in the traffic with no place to park! Book with ParkJockey now and reserve a spot close to your favorite shopping locations, be it in SoHo, Midtown, along 5th Avenue, or anywhere in the New York City area. And, of course, be safe this “Black Friday” and happy shopping!

Book now using the promo code “FRIDAYDEAL” and, in the spirit of Black Friday, get a great discount on your next booking!

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ParkJockey Presentation at IGNITE Conference – London

Our Global Head of Marketing, Igal Aciman, took the stage as one of guest speakers at Nimbus Ninety’s annual IGNITE conference at The Worx, London.

As a technology-focused business association, Nimbus Ninety brings together over 400 business leaders over two days of keynote speeches, breakout sessions, networking events and an awards ceremony. The great line-up of speakers besides Igal included business leaders from Tesla Motors, Virgin, BBC Worldwide, and many others.

Igal’s breakout session talk was titled “Customer-centric digital disruption in a traditional industry,” in which he elaborated on the lessons from ParkJockey’s experience with digital disruption that are applicable to large companies. Check out the full recording below!

In addition to the talk, you can also review the case study on ParkJockey that Nimbus Ninety published on October 10, featuring an interview with Igal Aciman and our Head of Operations – UK, Kamal Rajput.

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Macy’s Thanksgiving Day Parade

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This Thanksgiving marks the 88th annual Macy’s Thanksgiving Day Parade. It is the second oldest Thanksgiving Day parade in the United States (just 4 years younger than the Dunkin’ Donuts Thanksgiving Day Parade in Philadelphia). According to the book Macy’s Thanksgiving Day Parade by Robert M. Grippo and Christopher Hoskins, the “Parade started out as a Christmas pageant [led by] a company of immigrants who were thankful for the opportunities that America and New York City gave them.” Incorporating traditions of their native land, Macy’s created an event that newspapers described as having an “Americanized modern slant.”

As the parade increased in popularity, more employees got involved, reaching over 300 in 1926. The following year, in 1927, the Parade took a leap forward with the inauguration of their first ever giant character balloon, Felix the Cat.  But things didn’t really start to heat u until 1947, when the parade became a nationally televised event.  It has, since 1979, been awarded an 12 Emmy awards for outstanding Achievement.  By 1996, even the Giant Balloon Inflation became a must-see event, bringing thousands to the Upper West Side to see the inflatable giants take shape.

The parade kicks off at 77th and Central Park West at 9:00am on Thanksgiving Day, with the character balloons being blown up at that location the night before. The parade moves south on Central Park West, following the Park east until 6th Avenue. The Parade makes its final destination the Macy’s at Herald Square. According to the Parade website, some of the character balloons to be seen at this year’s event include Hello Kitty, Spongebob Squarepants, and Spiderman.

With over 3.5 million people lining the streets, parking will be almost entirely impossible. That is, of course, unless you book early with ParkJockey and get your spot reserved for the fantastic day.  With locations on the Upper West Side and in Herald Square, we have your parking covered.  After all, the holiday season is about enjoying yourself, not stressing out over parking.

Book now using the promo code “TURKEYDAY” and get 10% off your booking cost!

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A Veterans Day to Remember

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On Tuesday, November 11th, the 95th annual New York City Veterans Day Parade, aptly titled “America’s Parade,” will be honoring the men and women who have served and protected our country by marching up 5th Avenue from 26th to 52nd street.  Veterans Today describes this Parade as “the largest Veterans Day Event in the nation”.  This year, the parade’s theme will be “’Land of the Free/Home of the Brave,’ in honor of the 200th Anniversary of the writing of the Star Spangled Banner.  The Featured Service Branch will be the U.S. Marine Corps.

The Parade first started in 1919 after Woodrow Wilson declared Armistice Day a national holiday on Nov. 11.  Over the years, Armistice Day became Veterans Day and started to get the  serious attention and support that it gets today (over 20,000 participants each year) when the United War Veterans Council formed, taking on the responsibility of organizing the Veteran’s Day Parades in 1945 shortly after World War II.

America’s Parade has become a long standing tradition of honoring our men and women in uniform.  However, if you are unable to make the trip into New York City for the Parade, the New York City Veterans Community is organizing the third annual “Veterans Week NYC.” According to Veterans Today, the Week consists of activities like the “Patriots Tour”, which visits war monuments throughout the 5 boroughs, the “Veterans Mass” at St. Patrick’s Cathedral on November 9th, and the “Band of Pride” concert in Times Square on November 10th. Make sure to come into the city to check these events out and support our troops.

Now comes the tricky part. With thousands of people coming into the city to attend these events, finding parking will be very difficult.  You can make your trip easier by booking your parking ahead of time with ParkJockey. We have parking in NOMAD by the Parade’s starting point as well as parking in Midtown, Flatiron, and all throughout New York City.

Book now using promo code “VETERANS” and get 10% off your booking.

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