I call this week “Proposal Week.” Non-stop emails and phone calls to companies trying to create new business, something that for a start-up is decisive. That’s my role, finding partners and affiliates to join in with the ParkJockey dream. My passion – meeting new people and brands, negotiating deals and making a difference on a daily basis to build something unique. In an ideal world working for ParkJockey is a no brainer, and in many dreams it is but no dream is like that of a start-up.

I work with some of those most intelligent people (whist it pains me they’ll read this and their heads might get even bigger that it’s true): Yale, Harvard, you name it, ex-management consultants from the likes of A. T. Kearney, McKinsey… You get the picture, genius’ working on parking. Operationally they are a different level, if you can restructure some of the companies these guys have worked for in previous years, then parking will be a breeze, surely? The answer, no. It still takes hard work.

ParkJockey is a start-up, something that every day gives us a challenge, a surprise, a result, a failure and a success. It’s a knock-out Ricky Hatton style every day or a Ryder Cup, Miracle-of-Medina-moment every week. The choice is yours in what you choose to do with your life but mine is to make a difference and to be part of something special.

Michael Muskat

Business Development Manager, London